TY  - GEN
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S
TI  - Marketing research: concepts and cases
SN  - 0070600910
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -