Cooper, Donald R. <br/><br/>
Marketing research  concepts and cases 

 - New Delhi  Tata Mcgraw hill  2006 
 - xxii, 771p.  24cm. 
<br/><br/><label>ISBN: </label>0070600910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.83  / COO