TY  - GEN
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management: understanding, creating and delivering value
SN  - 8129704609
U1  - 658.8 
PY  - 2004///
CY  - Delhi
PB  - Pearson
KW  - MARKETING
KW  - MANAGEMENT
ER  -