TY  - GEN
AU  - Kotler, Philip
AU  - Goodman, Malcolm
AU  - Keller, Kevin Lane
AU  - Brady, Mairead
TI  - Marketing management
SN  - 9780273718567
U1  - 658.8 
PY  - 2009///
CY  - Harlow
PB  - Pearson
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - MARKETING
ER  -