Kotler, Philip <br/><br/>
Marketing management 

 - Harlow  Pearson  2009 
 - xxxviii, 889p.  29cm 
<br/><br/><label>ISBN: </label>9780273718567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR