TY  - GEN
AU  - Allen, Derek R.
TI  - Customer satisfaction research management: a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organization
SN  - 8129711346
U1  - 658.812 
PY  - 2005///
CY  - New Delhi
PB  - Persons Education
KW  - Sales Promotion
KW  - Customer feedback
KW  - Management
KW  - Customer Relation
KW  - Marketing research
KW  - Consumer satisfaction
ER  -