Allen, Derek R. <br/><br/>
Customer satisfaction research management  a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organization 

 - New Delhi  Persons Education  2005 
 - xv, 248p.  24 cm. 
<br/><br/><label>ISBN: </label>8129711346 9788129711342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales Promotion<br/>Customer feedback<br/>Management<br/>Customer Relation<br/>Marketing research<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.812  / ALL