TY  - GEN
AU  - Kotler, Philip 
TI  - Marketing insights from A to Z: 80 concepts every manager needs ti know 
SN  - 8126508574
U1  - 658.8 
PY  - 2003///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Marketing
KW  - Marketing management
ER  -