TY  - GEN
AU  - Michaelson, Gerald A.
AU  - Michaelson, Steven W.
TI  - Strategies for selling: how to use the art of war to build lifelong customer relationships
SN  - 0070587353
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw - Hill
KW  - Customer relations
KW  - General management
KW  - Management of marketing
KW  - Sales management
ER  -