Cravens, David W.  <br/><br/>
Strategic marketing 

 - 6th ed. 
 - Boston  Irwin/ McGraw-Hill  1982 
 - xvi,752p.  24cm 
 - The irwin  / mcgraw-hill series in marketing  .
<br/><br/><label>ISBN: </label>0070275432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>General topics of marketing management<br/>Management of distribution
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA