TY  - GEN
AU  - Rice, Ronald E. 
AU  - Atkin, Charles K. 
TI  - Public communication campaigns
SN  - 0761922067
U1  - 659 
PY  - 2001///
CY  - Thousand Oaks
PB  - Sage Publication
KW  - Publicity
KW  - Advocacy advertising
KW  - Public relations
ER  -