Rice, Ronald E.  <br/><br/>
Public communication campaigns 

 - 3rd ed. 
 - Thousand Oaks  Sage Publication  2001 
 - xi,428p.  23cm 
<br/><br/><label>ISBN: </label>0761922067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity<br/>Advocacy advertising<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659  / PUB