TY  - GEN
AU  - Dalrymple, Douglas J. 
AU  - Jeannet, Jean-Pierre
AU  - Parsons, Leonard J. 
TI  - Cases in marketing management 
SN  - 047157368X
U1  - 658.8 
PY  - 1992///
CY  - New York
PB  - John Wiley & Sons
KW  - Management of distributing
KW  - General Management
ER  -