TY  - GEN
AU  - McCarthy, E. Jerome 
AU  - Perreault, William D. 
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0256101167
U1  - 658.8 
PY  - 1990///
CY  - Boston
PB  - IRWIN , Inc.
KW  - GENERAL MANAGEMENT
KW  - MANAGEMENT OF DISTRIBUTION
ER  -