McCarthy, E. Jerome  <br/><br/>
Applications in basic marketing   clippings from the popular business press 

 - Boston  IRWIN , Inc.  1990 
 - viii,210p.  26cm 
<br/><br/><label>ISBN: </label>0256101167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT<br/>MANAGEMENT OF DISTRIBUTION
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC