TY  - GEN
AU  - Prahalad, C.K
TI  - The fortune at the bottom of the pyramid
SN  - 8177587765
U1  - 381.1 
PY  - 2005///
CY  - Delhi
PB  - Wharton School
KW  - COMMERCE - TRADE
KW  - COMMERCE
KW  - MARKETTING CHANNELS
ER  -