TY  - GEN
AU  - Jefkins,Frank
AU  - Yadin, Daniel
TI  - Advertising
SN  - 8178080893
U1  - 659.13 
PY  - 2000///
CY  - New York
PB  - Prentice Hall
KW  - Management and auxiliary services
KW  - Kinds of advertising
KW  - Advertising
KW  - Advertising and public relations
ER  -