Jefkins,Frank <br/><br/>
Advertising 

 - 4th ed. 
 - New York  Prentice Hall  2000 
 - xxi,394p.  23cm 
<br/><br/><label>ISBN: </label>8178080893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary services<br/>Kinds of advertising<br/>Advertising<br/>Advertising and public relations
<br/><br/><label>Dewey Class. No.: </label>659.13  / JEF