TY  - GEN
AU  - Baker, Michael J. 
TI  - Marketing : theory and practice 
SN  - 0333641825
U1  - 380.165 
PY  - 1976///
CY  - London
PB  - Macmillan
KW  - Retail trade
KW  - Commerce, communications, transportation
KW  - Internal commerce
ER  -