Kotler, Philip <br/><br/>
Lateral marketing  new techniques for finding breakthrough ideas 

 - New Jersey  John Wiley  2006 
 - xvi, 206p.  24cm. 
<br/><br/><label>ISBN: </label>8126508582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.83  / KOT