TY  - GEN
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management : understanding creating and delivering value
SN  - 9788131708064
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Pearson education
KW  - GENERAL MANAGEMENT
ER  -