Kotler, Philip <br/><br/>
Marketing management 

 - 12th ed. 
 - Delhi  Pearson Pentice Hall  2007 
 - xl,661p.  28cm 
<br/><br/><label>ISBN: </label>8131702006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR