TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
TI  - Services marketing
SN  - 0071244964
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill
KW  - MARKETING
ER  -