Palmer, Adrian <br/><br/>
Introduction to marketing  theory and practice 

 - New York  Oxford university press  2004 
 - xxiv, 645p.  24cm. 
<br/><br/><label>ISBN: </label>0199266271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL