TY  - GEN
AU  - Pride, William M. 
AU  - Ferrell, O.C.
TI  - Marketing: concepts and strategies
SN  - 0618192425
U1  - 658.8 
PY  - 2003///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - MARKETING
ER  -