Pride, William M.  <br/><br/>
Marketing  concepts and strategies 

 - 12th  
 - Boston  Houghton Mifflin Company  2003 
 - xxvii, 740p.  28cm. 
<br/><br/><label>ISBN: </label>0618192425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI