TY  - GEN
AU  - Mccarthy, E. Jerome
AU  - Perreault, William D.
TI  - Basik marketing: a global managerial approach
SN  - 025610509X
U1  - 658.8 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - MARKETING
ER  -