Mccarthy, E. Jerome <br/><br/>
Basik marketing  a global managerial approach 

 - 11th  
 - Boston  Irwin  1993 
 - xxii, 790p.  26cm. 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC