Parry, Mark E. <br/><br/>
Strategic marketing management  a means end approach 

 - New York  McGraw Hill  2002 
 - ix, 275p.  23cm. 
<br/><br/><label>ISBN: </label>0071450939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR