TY  - GEN
AU  - Gamble, Paul R.
AU  - Stone, Merlin; Woodcock, Neil
TI  - Up close and personal?: customer relationship marketing work
SN  - 0749430877
U1  - 658.8 
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - MANAGEMENT
KW  - MARKETING
ER  -