Gamble, Paul R. <br/><br/>
Up close and personal?  customer relationship marketing work 

 - London  Kogan Page  1999 
 - x, 358p.  25cm. 
<br/><br/><label>ISBN: </label>0749430877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / GAM