Mudie, Peter <br/><br/>
The management and marketing of services 

 - Oxford  Butterworth Heinemann  1993 
 - xi, 269p.  25cm. 
<br/><br/><label>ISBN: </label>0750607890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUD