TY  - GEN
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl 
TI  - Marketing  
SN  - 9812435123
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson
KW  - Marketing
KW  - Marketing research
KW  - Global perspectives
ER  -