Kotler, Philip <br/><br/>
Marketing management  

 - 11th. 
 - New Delhi  Prentice -Hall  2003 
 - xxix, 130p.  25cm. 
<br/><br/><label>ISBN: </label>8120320832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT