TY  - GEN
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - Mcdaniel, Carl
TI  - Marketing
SN  - 9780324362084
U1  - 658.83 
PY  - 2006///
CY  - Mason
PB  - Thomson south - western
KW  - MANAGEMENT OF MARKETING
ER  -