Gronroos, Christian <br/><br/>
Service management and marketing  a customer relationship management approach 

 - 2nd. 
 - New York  John Wiley & sons  2000 
 - x, 394p.  24cm. 
<br/><br/><label>ISBN: </label>9812531432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Custom service<br/>Service industries<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO