TY  - GEN
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: principles & practice
SN  - 0130835714
U1  - 659.1 
PY  - 1989///
CY  - New Jersey
PB  - Prentice - Hall
KW  - ADVERTISING
ER  -