Wells, William <br/><br/>
Advertising  principles & practice 

 - 5th. 
 - New Jersey  Prentice - Hall  1989 
 - xvii, 562p.  28cm. 
<br/><br/><label>ISBN: </label>0130835714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL