TY  - GEN
AU  - Mathur, U.C.
TI  - Advertising management: text & cases
SN  - 8122415946
U1  - 659.11 
PY  - 2002///
CY  - New Delhi
PB  - New Age International pvt ltd
KW  - ADVERTISING
KW  - PUBLIC RELATIONS
KW  - BUSINESS COMMUNICATION
ER  -