Mathur, U.C. <br/><br/>
Advertising management  text & cases 

 - 2nd. 
 - New Delhi  New Age International pvt ltd  2002 
 - xviii, 334p.  24cm. 
<br/><br/><label>ISBN: </label>8122415946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>PUBLIC RELATIONS<br/>BUSINESS COMMUNICATION
<br/><br/><label>Dewey Class. No.: </label>659.11  / MAT