TY  - GEN
AU  - Chtterjea, Gautam
TI  - Advertising karma: adding verve to the works
SN  - 812910654X
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Rupa & co.
KW  - Public relations
KW  - Business communication
KW  - Advertising
ER  -