TY  - GEN
AU  - Lewis, Herschell Gordon 
AU  - Nelson, Carol
TI  - Handbook of advertising
SN  - 0844224480
U1  - 659.1 
PY  - 1999///
CY  - Illinois
PB  - NTC Business Books
KW  - Public relations
KW  - Advertising
KW  - Business communication
ER  -