TY  - GEN
AU  - Butterfield, Leslie 
TI  - Excellence in advertising : the IPA to best practice
SN  - 0750631295
U1  - 659.1 
PY  - 1997///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - PUBLIC RELATIONS
KW  - ADVERTISING
KW  - BUSINESS COMMUNICATION
ER  -