TY  - GEN
AU  - Wilmshurst, John
TI  - The fundamentals of advertising
SN  - 0750617845
U1  - 659.1 
PY  - 1985///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - Business communication
KW  - Public relations
KW  - Advertising
ER  -