TY  - GEN
AU  - Halve, Anand Bhaskar
TI  - Planning for power advertising: a user's manual for students and practitioners
SN  - 0761933549
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Response books
KW  - Public relations
KW  - Business communication
KW  - Advertising competition
KW  - Management communication
KW  - Marketing segment
ER  -