Halve, Anand Bhaskar <br/><br/>
Planning for power advertising  a user's manual for students and practitioners 

 - New Delhi  Response books  2005 
 - 260p.  24cm 
<br/><br/><label>ISBN: </label>0761933549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Business communication<br/>Advertising competition<br/>Management communication<br/>Marketing segment
<br/><br/><label>Dewey Class. No.: </label>659.1  / HAL