TY  - GEN
AU  - Clow, Kenneth E.
AU  - Baack, Donal
TI  -  Integrated advertising promotion & marketing communications
SN  - 8120324501
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Prentice - Hall of India
KW  - MARKETING
ER  -