TY  - GEN
AU  - Hoffman, K. Douglas
AU  - Czinkota, Michael/ Dickson, Peter R. / Dunne, Patrick
TI  - Marketing: best practices
SN  - 981243898X
U1  - 658.8 
PY  - 2003///
CY  - Bangalore
PB  - Thomson
KW  - Marketing
KW  - Product
KW  - Marketing environment
KW  - Marketing communication
KW  - Pricing
KW  - Marketing management
ER  -