TY  - GEN
AU  - Clow, Kenneth E.
AU  - Kurtz, David L.
TI  - Services marketing: Operation, management, and strategy
SN  - 8177223763
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - BIztantra
KW  - MARKETING
ER  -