Clow, Kenneth E. <br/><br/>
Services marketing  Operation, management, and strategy 

 - 2nd  
 - New Delhi  BIztantra  2003 
 - xii, 460p.  27cm. 
<br/><br/><label>ISBN: </label>8177223763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLO